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谁在中国喝咖啡?

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Who Is Drinking Coffee in China?

If you want to sell coffee, you need to understand your customers.

The Chinese coffee market is growing: according to the September 2017 Mintel Coffee China report, annual sales have risen by 10.3%.

But some segments of Chinese society are consuming more than others. Rural areas still don’t drink much coffee. And within the cities, three groups in particular are leading the trend:

But knowing who to target is one thing. Knowing how to successfully do that while maintaining good profit margins can be harder.


 2018-06-14 10:50:31  梁波音发布



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